Heirloom Book Company, Charleston, SC Feb 2011-Present
Founder
Started a cookbook shop from scratch including concept, brand development, logo design, development of the website and brick-and-mortar store at 123 King Street.
Tended the shop, managed & trained staff, managed inventory in store and online, handled payroll, sourced antique books.
Handled social media posts on Facebook, Instagram, Pinterest and Twitter.
Designed for all marketing materials, digital and print, including ads, event invitations and e-newsletters.
Set marketing and budget strategies.
Established strategic relationships with One Kings Lane, Taigan, Southern Living, Garden & Gun, Charleston Magazine, Le Creuset, Whole Foods, and Charleston Wine + Food Festival.
Orchestrated author signings and events.
Curated photography collections by: Jack Leigh, Helene DuJardin and Squire Fox.
Coordinated complex special events with authors, publishing houses, and private individuals.
Secured editorial in Bon Appetite, Saveur, Food & Wine, Departures, Martha Stewart Living, Conde Nast Traveller, Afar, National Geographic Traveler, and Better Homes & Gardens. Also appeared on Fox News.
Generated a monthly revenue report for partners.
HIGHLIGHTS from 123 King Street
EDITORIAL
LE CREUSET
54 1/2 Broad Street
