Heirloom Book Company, Charleston, SC                                                                                                      Feb 2011-Present

Founder

  • Started a cookbook shop from scratch including concept, brand development, logo design, development of the website and brick-and-mortar store at 123 King Street.
  • Tended the shop, managed & trained staff, managed inventory in store and online, handled payroll, sourced antique books.
  • Handled social media posts on Facebook, Instagram, Pinterest and Twitter. 
  • Designed for all marketing materials, digital and print, including ads, event invitations and e-newsletters.
  • Set marketing and budget strategies.
  • Established strategic relationships with One Kings Lane, Taigan, Southern Living, Garden & Gun, Charleston Magazine, Le Creuset, Whole Foods, and Charleston Wine + Food Festival.
  • Orchestrated author signings and events. 
  • Curated photography collections by: Jack Leigh, Helene DuJardin and Squire Fox.
  • Coordinated complex special events with authors, publishing houses, and private individuals.
  • Secured editorial in Bon Appetite, Saveur, Food & Wine, Departures, Martha Stewart Living, Conde Nast Traveller, Afar, National Geographic Traveler, and Better Homes & Gardens. Also appeared on Fox News.
  • Generated a monthly revenue report for partners.


HIGHLIGHTS from 123 King Street


EDITORIAL

FOX NEWS

LE CREUSET


54 1/2 Broad Street